Free global app pricing tool

Market Anchor

Market Anchor is a free global app pricing tool for turning one trusted price into country-by-country recommendations for apps, SaaS, games, subscriptions, and digital products.

  • Free to start
  • PPP + taxes
  • Store price rules
  • AI focus markets
  • Excel-friendly reports

Covers app pricing by country, PPP pricing, exchange rates, VAT/GST, local rounding, one-time purchases, monthly plans, annual subscriptions, SaaS pricing, and game pricing.

Get it free on Google Play Watch how it works Try the PPP example
Free app all pricing tools included, with optional Remove Ads for a quieter workspace.
PPP + FX purchasing power, exchange rates, taxes, local rounding, and price endings.
190+ markets supported with country, currency, platform, and demand signals.
Apps + SaaS one-time, monthly, annual, subscription, digital product, and game pricing.

Free regional pricing app for app teams

A compact, premium workspace for price localization, PPP pricing, app store context, country-level recommendations, AI focus markets, and exportable reports.

What pricing questions it answers.

  • What should my app cost in each country?
  • Should I use PPP, exchange rates, or store price tiers?
  • How do VAT, GST, platform fees, and rounding change the shelf price?
  • Which markets should I localize, test, or launch first?
All tools included
Ads optional to remove
190+ country price estimates
Anchor Set your base price
Base country, base price, category, platform, and pricing type.
Market Analyze market signals
Purchasing power, local demand, buyer readiness, and competition.
Localize Adjust for local context
Exchange rates, taxes, app store price endings, and local rounding rules.
Decide Get your recommendation
Suggested prices, confidence level, selling guidance, and exportable reports.

How Market Anchor calculates prices

Build regional prices from one anchor market with a clear, explainable view of what each market can support.

Market Anchor does more than convert currency. It compares each market with your anchor, adjusts for buying power and app store rules, then estimates the local customer price.

Compare Adjust Convert Round Explain
1 Set your anchor
Base country, base price, category, platform, and pricing type.
2 Compare market support
Purchasing power, spending behavior, buyer behavior, competition, and reach.
3 Adjust for the offer
One-time, monthly, annual, category sensitivity, and platform effects.
4 Localize the shelf price
Exchange rates, taxes, price endings, and local rounding rules.
5 Explain the result
Confidence level, price direction, suggested selling approach, and key reasons.

Signals used

Quick view of the data groups behind each recommendation.

Purchasing power parity
Local spending strength compared with your anchor market.
Observed selling prices
Store price ladders and digital product price context.
Digital spend and demand
Revenue, downloads, paid-user conversion, and subscription adoption.
Exchange rates, taxes, and rounding
Exchange rates, local taxes, and familiar local price endings.
Platform and category effects
Store context for Google Play, App Store, Web, and more.
Growth and focus-market signals
Growth, readiness, reach, competition, and confidence.
What the report shows
  • Suggested anchor and local prices.
  • Estimated prices before final local rounding.
  • Tax-aware shelf prices where available.
Suggested anchor price Suggested price in local currency Anchor price before rounding Local price before rounding
How to read confidence
  • Strong support, Solid support, or Needs validation.
  • Factors include market coverage, exchange rates, taxes, and subscription fit.
  • The selling guidance explains which approach may fit that country.
Paid price looks strong Use a flexible price Lower entry price Needs more validation

Pricing coverage

  • PPP pricing calculator and exchange-rate comparison.
  • Google Play, App Store, Web, Galaxy Store, AppGallery, and Epic Games Store context.
  • One-time purchase, monthly subscription, annual subscription, SaaS, game, and digital product pricing.
  • VAT, GST, platform fees, local rounding, familiar price endings, and customer-facing prices.
  • Confidence explanations, selling guidance, market opportunity notes, AI focus markets, and Excel-friendly exports.
  • Free to use, with weekly or lifetime Remove Ads options for ad-free use.